Information Architecture Is a Distinct Service
Information Architecture (IA) is the practice of designing the user experi-
ence for an interactive application. Information Architects work with the
project team from the earliest stage of client engagement to identify the UI
requirements and translate these requirements into functional definitions
and design solutions. The deliverables of Information Architecture include
conceptual diagramming, such as user experience maps, workflow/dataflow
diagrams and schematic page layouts. These deliverables provide the team
with a vision for the application’s UI and provide a tool for early lifecycle
client review and validation. Later in the project, they are a guide for the de-
sign and production of html screens. Information Architecture is driven by
Business and User Requirements and its deliverables constitute a set of
Design Requirements. Graphic Designers develop a look and feel based up-
on the IA deliverables, as well as other graphic requirements such as brand-
ing, client marketing strategy, etc.

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