PROJECT
The NAMES Project

Opportunity
“How to best convey a sense of urgency and immediacy without focusing on the horrors of a terrible disease and the many, many lives it has claimed? How to make it a useful resource for people who wish to look up a specific individual without relegating the victims to a mere dot in the pointillist landscape of suffering?”

Solution
As Laura LeMay states in her book, Sizzling Guide to Website Design, “This gentle yet effective approach stands as a perfect example of integrated issues regarding the use and shape of color on Websites.”